Our Journey
The Australian Journey
Laying the First Bricks
With nearly a decade of experience in the Marketing and Event Management industry, CEO Nguyễn Thảo Nguyên had accumulated invaluable knowledge through major projects in collaboration with both domestic and international partners. Observing the rapid growth of Vietnam’s event industry, she made the bold decision to establish Phoenix — a company dedicated to professional event organization, driven by the aspiration to craft world-class, distinctive experiences for Vietnamese businesses.
Transforming to Meet Market Demands
After two years of supporting hundreds of businesses in organizing conferences, seminars, product launches, and other key events, Phoenix identified a major challenge in the market: many small and medium enterprises (SMEs) lacked the resources to build in-house marketing teams but urgently needed a strategic and executional partner. In response, Phoenix expanded its offerings to include outsourced Marketing Department services providing end-to-end support from strategic planning to implementation. This enabled businesses to optimize costs while ensuring strong marketing performance.
Synergy and Sustainable Growth
Though the Covid-19 pandemic brought considerable challenges, it also presented an opportunity for Phoenix to reflect on the fundamental needs of businesses particularly the importance of building strong brands to enhance competitiveness in uncertain times. Leveraging its strategic thinking and operational execution strengths, Phoenix officially developed a dual-core service model: Event Management and Brand Consulting.
Phoenix chose to become a long-term, sustainable partner for businesses.
Expanding Beyond Borders
After nearly a decade of growth in the Vietnamese market, an increasing number of clients have international operations in Australia. Looking at the the Marketing offerings in Australia, we see a clear point of differentiation in both our cost and service offerings and have invested in a permanent local presence in Brisbane.
In 2025, Phoenix takes its first step into the Australian market, beginning with services in brand identity design, packaging design, and website development for local businesses.
Since 2017, Phoenix has continuously expanded its capabilities, embraced innovation, and elevated service quality. We are proud to have become a trusted strategic partner in the branding journey of hundreds of SMEs and we remain committed to empowering more businesses to grow with distinction.