Branding Design
Making Your Brand Unforgettable
Integrated Digital Solutions for a Connected World
Brand identity is a collection of intentionally designed elements that help customers recognise and remember a business’s brand.
It’s more than just visuals you can see or touch – brand identity also includes intangible elements such as sound, scent, and emotion, all of which contribute to making a brand distinctive and memorable in the consumer’s mind.
A Comprehensive Brand Identity System Typically Comprises:
Often referred to as the “face” of the brand, the logo is the most critical element in aiding recognition and recall.
An effective logo should be simple, memorable, and reflective of the brand’s personality.
At Phoenix, every brand identity project is not just a designer’s task. It’s a collaborative creative journey, shaped by a structured and professional process:
Step 1: Briefing and Business Insight Session
Receive the brief and uncover the brand’s story, objectives, personality, ,vision, mission, core values, brand personality, strategic goals.
Step 2 – Market Research & Creative Direction
We conduct research to identify your strengths and competitive advantages, then recommend a suitable colour palette, visual style, and core brand message that align with your brand identity.
Step 3 – Design Execution
We design your logo and all associated brand application: stationery, POSM, digital assets, corporate gifts….on the agreed brand strategy.
Step 4 – Presentation & Refinement
We present the proposed design concepts, gather your feedback, and make the necessary refinements to ensure the best possible outcome.
Finalise and Handover Brand Assets
All design files are completed, along with brand usage guidelines. Every deliverable is handed over in full, as outlined in the signed agreement.
Why Choose Phoenix for Your Brand Identity Design?
A brand identity system forms the foundation for building a consistent, professional, and recognisable brand image. However, it’s not set in stone – as your business evolves or shifts strategy, your brand identity should adapt accordingly.
A strong identity not only makes you recognisable – it makes you unforgettable and chosen.
- Bold Creativity: Our team isn’t just made up of designers – we’re branding experts who provide strategic insight and deliver truly original concepts.
- Professional & Dedicated: At Phoenix, we don’t just design logos – we craft brand stories with real value and distinctiveness.
- Transparent & Reasonable Pricing: We offer premium quality at a fair and clear cost, helping you maximise your branding budget.
Brand Identity Package
EXISTING LOGO REDESIGN
- Requirement consultation
- Market & industry research
- Moodboard creation
- 02 initial logo concepts
- 02 free revision rounds
- Final logo files in PNG, JPG, and PDF formats (for print and digital use)
- Logo versions on light background, dark background, and black & white
- Delivery within 7 business days
LOGO DESIGN ONLY PACKAGE
- Requirement consultation
- Market & industry research
- Moodboard creation
- 02 initial logo concepts
- 02 free revision rounds
- Final logo files in PNG, JPG, and PDF formats (for print and digital use)
- Logo versions on light background, dark background, and black & white
- Delivery within 7 business days
BRANDING STRATEGY AND DESIGN
- Market research
- Brand strategy
- Brand identity concepts
- Brand assets: logo, business card, name tag, envelope, folder, letterhead, uniforms, PowerPoint templates, paper bags, signage, etc.
- Brand guidelines
- Company profile design
- Professionally branded website